Think 21 - Answers Investigation Think 21 mystery shoppers check ID for alcohol and cigarette sales to customers who appear to be under the age of 21

Private detective Investigator Answers Investigation

THINK 21!
Tel: 0207 158 0332 | 01483 200999
Email: info@think21.co.uk

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Think 21! - Prevention
Article - Brighton Argus Click here for free Think 21! posters
Responsible retailing practices are key to preventing illegal alcohol and other sales. But it takes more than just telling your staff not to sell to minors. Responsible retailers need specific policies, backed up by training and accountability, that enable staff to say, "If I sell to you, I'll lose my job."

	Establish steps staff must take for every alcohol transaction, including: When to ask for ID - everyone who appears under 21? What ID is acceptable What features to check
	How to tell if ID has been altered How to verify age and when to call a Supervisor How to decline a sale—what to say and how to say it If possible, program tills to recognise alcohol sales and use electronic ID verification
	Conduct compliance checks every six months Reinspect within 14 days following compliance failure Use mystery shoppers to determine whether your salespeople ask for ID Are sales made despite the person being underage? Are sales made to people with fake ID?
	Use technology Videotape alcohol sales with security cameras Review tapes periodically to evaluate compliance Use technology that time stamps transactions Display signs letting customers know you use cameras
	Keep records and Display information Keep written records of training, compliance checks, and disciplinary actions in regard to alcohol sales to underage Prominently display "Challenge 21" and "Think 21" literature Tell job applicants that you require employees to comply with alcohol sales laws. Let staff know the consequences of illegal sales
	Let Staff know that you monitor compliance and use mystery shoppers ; that failure to comply with alcohol laws may result in an on-the-spot fine and may be grounds for disciplinary action; that failure to comply with alcohol laws may result in action against the company
	View our guide to the legal ages for consuming alcohol

You risk prosecution, licence suspension, bad publicity and a fine if you are caught breaking the law.

Telephone 01483 200999 or email info@think21.co.uk.

Further information can be seen on our sister site at www.challenge21.co.uk and on our main company site at www.answers.uk.com

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